RevenueMetrix™ diagnostic survey

Your initial RevenueMetrix™ diagnostic report and recommendations will be generated and returned to you within 24 hours of submitting the survey.  No information will be proliferated outside of the RevenueMetrix organisation.

Reminder: RevenueMetrix is only available for b2b business propositions.

Work email *

Personal, disposable or generic addresses are unlikely to be actioned. Would you ?

The proposition (product, service, solution)

Proposition website url

The maturity stage of your proposition *

Startup pre probelm:solution fit

Startup pre MVP

Startup pre product:market fit

Startup pre channel:product fit

Scaleup

Mainstream

Does your proposition optimise an existing market category, or create a new category *

Optimise existing market category

Create new market category

Unsure

Other than "do nothing", if there are competitors it's probably not new.

Do you understand the incumbent critical success factors for the category *

Yes

No

Is competition in your proposition category *

Zero

Low

High

Unsure

What is the focus of your proposition benefits or outcomes *

Solve an existing problem (pain)

Do something new (gain)

Unsure

What is the focus of your competitive messaging *

Better

Faster

Cheaper

Unsure

Problem : Solution fit

How many in your needs survey group ?

none

1

10

100

1000

select closest option

How many in your advisory feedback group ? *

none

1

10

100

1000

select closest option

Feedback mechanisms

Surveys

Landing page

Interviews

Wireframe, mockup, video

Prototype

Check all that apply

Market definition

Do you have a high propensity target segment *

Yes

No

Industry, Geography, Revenue, Employees ... some other attributes

Do you have a high propensity buying persona *

Yes

No

Title, role, function, level ... some other attributes

Is the proposition buyer generally the user as well *

Yes

No

Unsure

Is this market validated for performance *

Yes

No

engagemant metrics for awareness, interest, desire, action

Commercial

What is the contractual form of transactions

Free & freemium subscription

Perpetual license

Subscription license

Perpetual service

Subscription service

select all that you offer

What is your average customer year 1 value *

US$100

US$1,000

US$10,000

US$50,000

US$100,000

US$500,000

Unsure (pre-revenue)

select closest option - actual or expected

Do you optimise pricing or deals for *

Revenue growth (market share)

Margin (profit, contribution)

Unsure (pre-revenue)

if you don't now, which would you plan.

What is the average sales time from initial contact to close *

1 day

1 week

1 month

6 months

1 year

Unsure (pre-revenue)

select closest option - actual or expected

Go-to-market

Is your proposition go-to-market lead by *

Marketing

Sales

Unsure

Which do you invest the higher % of cash or revenue on ?

Which channels generate new leads that actually close *

Inbound marketing (ppc adverts, content)

Outbound marketing (display adverts, mail, telesales, events)

Sales development & inside sales

Field sales

Indirect channel, alliance, partner

Leadership and investor networks

None or pre-revenue

not the vanity of volume stats that feeds scorecards, but the sanity of landed revenue that feeds people.

Do you track marketing channel spend to sales funnel leads *

Yes

No

do you know which half of your marketing budget is wasted ?

Do you track active sales funnel stage conversion metrics from lead to close *

Yes

No

how far from 50/50 are you ?

Which channels close new revenue deals *

Online transactional

Sales development & inside sales

Field sales

Indirect channel, alliance, partner

Leadership and investor networks

None or pre-revenue

investing in channels that don't contribute ?

What percentage of your last 12 months revenue was new

not re-occurring from the same client, blank if no stats or pre-revenue

Do you track customer acquisition cost and gross profit by channel *

Yes

No

Who is responsible for renewals *

Online transactional

Sales development & inside sales

Field sales

Indirect channel, alliance, partner

Post sales success or support

None or pre-revenue

investing in channels that don't contribute ?

What percentage of your last 12 months renewals churn

blank if no stats or pre-revenue